Diebold hires top Dem for PR blitz
Former party chairman make the case for voting to California

By Ian Hoffman     ANG News     20 August 2005  

With a phone call and a retainer, Diebold CEO Walden O'Dell has launched former Democratic National Committee chairman Joe Andrew on a 50-state ambassadorship for electronic voting.

O'Dell said he ``wanted to reframe some of the issues,'' Andrew said.

His first stop: California, the nation's largest market for voting machines and the place where Diebold's fortunes as the largest supplier of electronic-voting machines in the nation could be made or broken.

``Even if you have tremendous success every place else,'' said Andrew, ``if you can't sell technology in California, you're in trouble.''

The rest of the voting industry is selling technology here. Millions in federal dollars sit ready for counties to put at least one high-tech, handicapped-accessible voting machine in every polling place by January.

But in California, Diebold can't sell its touchscreen voting machine, the AccuVote TSx, nor can counties that bought thousands of the machines in 2003 used them in elections.

More than $30 million worth of TSx machines sit in three counties' warehouses, unapproved for actual voting. More than $15 million worth of earlier-generation Diebold touchscreens in Alameda, Los Angeles and Plumas counties cannot be used after January.

Andrew said computer scientists and e-voting activists are standing in the way of a promising technology, an ATM-like voting computer with such a low error rate that more votes count. And that, said Andrew, should work to the benefit of Democrats.

The tour pairs Andrew with former Republican congressional aide Melissa McKay, now working for the public-relations firm, Ogilvy PR. But California and its Democrats were clearly Andrew's show.

Diebold's new charm offensive for Democrats strikes some as a public-relations gambit, a segue from mishaps and mistakes in its voting business to the uncontroversial notion of making more votes count for the elderly, minorities and disabled voters.

``This is a new tactic, a new solution for a company that, unlike other electronic-voting companies, has a continuing public-relations problem, certainly in California,'' said Dan Seligson, editor of Electionline.org, a nonpartisan clearinghouse for voting-reform information.

``It's not based on nothing,'' Seligson said. ``It's based on the problems they've had.''

In three years in California, Diebold voting devices have awarded thousands of votes to the wrong candidates and broken down in two large counties during a presidential primary. Two successive state election chiefs, a Democrat and a Republican, both have rejected the TSx.

Former Secretary of State Kevin Shelley suggested criminal prosecution, citing misleading statements by Diebold Election Systems executives and ``reprehensible'' tactics. The state joined a false-claims suit against the company and won a $2.5 million settlement.

Last month, Secretary of State Bruce McPherson cited poor performance in state testing, with paper jams and software crashes in 28 percent of machines used in a mock election.

But Andrew isn't traveling the nation to talk about that or even to talk much about Diebold. So why is a ranking Democratic operative who was convinced Republicans ``stole'' the 2000 election working for Diebold and O'Dell, a battlestate fund-raiser for Bush-Cheney 2004?

It is Andrew's message